Peter E. Rieth, Continental

Senior Vice President Systems & Technology, Member of the Management Board

Continental, Division Chassis & Safety

Born in Eltville/Germany in 1951

Dedicated to vehicle and traffic safety for nearly three decades

Always in demand, whether at symposiums, technical shows, congresses, road shows and trade fairs as a competent supporter and promoter in the deployment of eSafety systems

Supporter of the “ChooseESC!” campaign and promoter of ESC in special events

Leader in introducing key active safety technologies to the market i.e. Brake Assist BA, Electronic Stability Control ESC (including steering control ESCII) and lately Emergency Brake Assist-City

Gives tireless time to global major committees, members of associations, public authorities and other specialist institutions

Innovator with more than a hundred worldwide patents, author and presenter of numerous global publications with profound knowledge in vehicle dynamics

Mentor and guide for countless safety engineers and students

Promotes and develops co-operations with universities encouraging the research of automotive safety technologies to further reduce the hazards in driving and to improve traffic efficiency

Honored with the U.S. Government’s Award for Safety Engineering Excellence in Washington D.C in June 2006

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