eSafety Challenge promotes eSafety Technologies

Creation date: 18 September 2009

The first eSafety Challenge annual event that took place on 8-9 September 2009 in Vallelunga, Italy, co-funded by the European Commission, the FIA Foundation and eSafetyAware, and supported by Euro NCAP. The event’s goal was to promote and highlight the life-saving potential of eSafety technologies towards the general public.

The event was opened by a number of distinguished guests, including Paul Clark, MP, UK Minister for Transport, Michael   Schumacher, seven-time Formula One World champion and Monica Sundström, President and Spokesman of ERTICO – ITS Europe.

Delegates were offered test rides to experience the functioning and safety benefits of the following five technologies:
• Electronic Stability Control
• Lane support systems
• Blind spot monitoring
• Speed alert
• Warning and emergency braking systems

Each of the demonstrated systems has the potential to save lives by addressing the root cause of some of the most common accidents and could lead to a substantial reduction in road fatalities. Estimates for Electronic Stability Control (ESC) alone show that in Europe it could save 4,000 lives and prevent more than 100,000 injuries if fitted to every car.

During the day, delegates were also able to visit technology exhibition showing the latest advanced in-car safety technologies.
The needs and benefits of awareness rising was reflected by the eSafety Awards for excellence in marketing, training, and car sales. The three winners were selected from 25 candidates, nominated by more than 30 international road safety experts
For more information about the event please click here.