eSafetyAware! meeting provides new impetus to eSafety promotion

Creation date: 30 October 2006

The eSafetyAware! communication platform -  a major new drive for improving awareness of intelligent vehicle systems and their road safety benefits – held its first plenary meeting during the ITS World Congress in London on 12 October. The meeting was a great success, with three new members accepted and considerable progress made in planning the platform’s awareness activities.

eSafetyAware! will kick off with the launch of a pan-European information campaign on Electronic Stability Control (ESC). The technology has proved highly effective in preventing skidding, with estimates showing that it could reduce the risk of accidents by as much as 20%. The focus of the campaign will be the organisation of a major ESC event in Rome in spring 2007.

The platform’s ability to successfully carry out such a campaign was considerably strengthened at the 12 October meeting, with the take-up of three new members: the European Automobile Manufacturers Association, Wireless Car and RoadSafe – a British road safety partnership. The platform now encompasses 30 members, including automotive suppliers, automotive clubs, road safety authorities, road operators, insurance industry and service providers. The European Commission is participating in the platform as an observer.

More information is available here.