IRM Workshop discussed users’ benefits and market penetration

Creation date: 18 December 2008

The eSafety Forum’s Implementation Road Maps Working Group, together with the eSafety Support, organized, around the prestigious Award Ceremony, on 5 November 2008 at the Diamant Centre in Brussels, the Workshop: “User benefits drive the market".

Attended by around 80 eSafety stakeholders, the event brought together specialists of intelligent vehicle safety systems from all over Europe who shared their experience and address the main challenges of introducing intelligent vehicle safety systems into the market. The discussion focused on the current intelligent vehicle safety systems having large safety potential on reducing roads fatalities and how they can best be communicated to the end users.

The workshop took a closer look at the results from different studies on benefits of eSafety systems. The figures showed that Electronic Stability Control (ESC) has the biggest impact on reducing accidents and their consequences. However to prevent the accident from occurring in the first place there are other elements to be taken into consideration such as the responsibility and the real driver needs.The discussion pointed out that studies should also address the impact of in-vehicle safety systems on other road users, namely on motorcycles.

The interactive session enables participants to find out that, after ESC, the most important safety technologies are Forward Collision Warning systems, eCall and Lane Departure Warning and to identify the dealership (others insurance, driving schools) as the most important bodies to promote ESC.

The main conclusions stressed the importance to communicate the real benefits to the citizens and to promote effective implementation of already advanced technologies and services. There are several services and products on the market that are ready to be used, but have not been deployed to a large extent yet and therefore stakeholders cooperation was also seen as essential to address common concerns and accelerate overall deployment.
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